Is search really driving revenue for your brand?
SEARCH AND VIEWERS
Think about what happens when someone wants to find you.
They go to Google, click on your website link and are then are simply left there... unattended.... on your site—with no one to tell them where to look, click or what to look for or do next.
What it they could have been guided to your the site by a celebrity, a radio host or an expert curator who could give them more details and tips on what to look for or suggested actions to take next.
What if that curator could provide a testimonial or a recommendation on what they should look at or even buy.
What could that do for your conversions?
There are three ways for a user to arrive at content. The first is to actively search for it on a search engine like Google or Bing.
The second is to "discover" or stumble onto content via a link on another website, an e-mail from a friend, or a link shared on Twitter or Facebook,
"The third is a host internet guide who can refer and accompany users to content and websites. It adds a sense of continuity to web viewing and provides users with additional information, referrals, tips and endorsements
What is Host Browsing?
It's very cool. You just talk to a webpage or a video and it will do what you tell it to do. Just say or click anything in the what you can say box.
Use computer microphones and phones
Host browsing works with a VoIP connection and your computers microphone or you can dial directly into a program using any phone. As you talk into the phone the web will respond to your voice.
Google Still Dominates the World Search Ad Market
The search giant will take in nearly a third of all digital ad spending this year
July 26, 2016 | Media Buying
This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market.
Google Net Ad Revenues Worldwide, 2014-2018 (billions and % change)
Google will remain the dominant player in worldwide search ad spending. The company will capture $47.57 billion in search ad revenues in 2016, or 55.2% of the search ad market worldwide, eMarketer estimates.
On the display side, Google is second to Facebook. It will generate $10.23 billion in display ad revenues worldwide this year, or 12.3% of total display spending.
YouTube ad revenues grew 40.6% last year, reaching $4.28 billion worldwide. In 2016, the social video site is expected to reach $5.18 billion in net ad revenues, for growth of 21.1%.
This year on mobile, eMarketer forecasts, Google will generate $34.11 billion in net ad revenues worldwide, a jump of 40.3% over 2015. Next year, net mobile internet ad revenues will reach $42.41 billion, a 24.3% increase.
“We expect continued growth on Google’s programmatic and mobile ad businesses, but we are paying close attention to traffic acquisition costs as both areas carry increased costs in terms of revenue share for programmatic and payments to distribution partners for mobile,” said eMarketer senior forecasting analyst Martín Utreras.
“We expect some currency revenue headwinds in the short term because of Brexit, as the UK represents roughly 9% of revenues, and Western Europe is also a significant part of their revenue.”
- See more at: https://www.emarketer.com/Article/Google-Still-Dominates-World-Search-Ad-Market/1014258#sthash.jWqtgahw.dpuf